Oak by Absolut

After 100 years of clear, Absolut goes dark. This interactive experience lets
users explore the innovative process, characteristics, and depths of
 Absolut’s newest vodka, Oak by Absolut.

 

Details
Agency:  Sid Lee New York
Role:  Art direction, Concept, UX & Design
Project:  Product campaign



Development
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 All footage was shot using a REDcam and in post production exported and integrated frame by frame on the site, which allows the user to interact with
the footage by scrolling/swiping.

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The content of the site plays a huge part in telling the story of how the new Oak by Absolut is processed. Together with my friend, photographer Peter Ravnsborg, I produced and art directed some of the footage for the site, all of which was shot in 160fps.

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